Lisa Rivera

Of all the many shopping cities in the world to visit, Vienna is certainly not the cheapest. Yet, if you’re looking for elegant, top quality products coupled with a luxury shopping experience, then this is the city for you.

The Kohlmarkt

The street between Michaelerplatz and Graben in Vienna is known as the ‘Kohlmark’ a.k.a. the most expensive shopping district. Here is where you’ll find all the international fashion brands, as well as eye-watering expensive jewellery shops.


The area was once home to a coal merchants’ market during the Middle Ages, but the type of goods sold changed with the expansion of the nearby Hofburg Palace.

The Golden Quarter

A very short walk from the Kolmarkt is the Golden Quarter. If your credit card hasn’t yet suffered too much damage, this is the place that’ll do it!

The area is known as the shopping mecca of Vienna, given the many designer shops in the quarter. Brands such as Alexander McQueen, Bottega Veneta, Jimmy Choo and Prada sit side-by-side in a plush Viennese landmark building.

Kartner Street

If a mile’s worth of shopping is your idea of heaven, then you’ve come to the right place. Kartner Street is full of familiar high street favourites such as Zara and Mango, as well as the expected plethora of souvenir shops and Mozart chocolate shops.

The street is a direct link between the Opera House and St Stephen’s Cathedral, leaving plenty of room to take in some culture along the way.


This Viennese promenade screams of elegance, and the buildings, a throwback to its historic past.


Graben’s charm means it’s not only a place to do a spot of shopping, but also to sit down and simply watch the world go by. The street’s many cafes and patisseries make this possible and very easy to do.